SOUTH WEST REGIONAL AUTHORITY

AXIS DM was briefed by Irelands South West Regional Authority to produce a multi media campaign intended to promote the region (Cork & Kerry) as part of the TIME initiative. This Initiative is aimed at developing a Knowledge Based Economy, whilst aiming to attract companies and personel to the region.

AXIS were first briefed to create a video for an exhibition stand along with printed material and exhibition panels. The video has 2 parts the first being more of a commercial for the region the second backing up the first part with testomonials from companies already operating successfuly in the region and focusing on the infrastructure staff and facilities in the region. AXIS developed the 'HEAD SOUTH WEST' strap line and have sinced produced a qualterly newsletter as part of the campaign. The project is on-going.