HERON QUALITY FOODS LTD
Heron Foods are a West Cork based qulaity
food producer specialising in the Organic & Gluten Free
food sectors. Heron came to AXIS DM to help them launch
their new Gluten Free product range. AXIS were briefed
first on a range of packaging, it was agreed felt it
important for the product to have strong shelf presence
to help establish the brand at the prmium end of market
place. AXIS felt strongly that an illustration based
creative was the right way to achieve this and too their
credit against convention the client agreed.
The decision was prooved correct when
the product range was launched at a major show in the
UK. with the packaging winning many compliments and
a client successfuly entering the UK market in a major
way.
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