HERON QUALITY FOODS LTD

Heron Foods are a West Cork based qulaity food producer specialising in the Organic & Gluten Free food sectors. Heron came to AXIS DM to help them launch their new Gluten Free product range. AXIS were briefed first on a range of packaging, it was agreed felt it important for the product to have strong shelf presence to help establish the brand at the prmium end of market place. AXIS felt strongly that an illustration based creative was the right way to achieve this and too their credit against convention the client agreed.

The decision was prooved correct when the product range was launched at a major show in the UK. with the packaging winning many compliments and a client successfuly entering the UK market in a major way.